Brand identity designer · Available for remote work

I help brandsstand out throughimpactful visuals.

I'm Yassine, a designer based in Tunis. I create logos, visual identity systems and brand guidelines, drawn from scratch and delivered ready for print and screen.

See selected work Start a project
Still frame from the showreel
Showreel0:58
3+ yearsBuilding brand systems
Top RatedFreelancer on Upwork
100%Job Success Score
UTC+1Tunis, working worldwide

Selected work

Recent work.

All projects on Behance
ArchiLine logo on a roadside billboardView on Behance ↗

ArchiLine

Brand identity
LegalPath social media post: Your dream deserves simplicityView on Behance ↗

LegalPath

Social media
DigitalPath logo on a business card over blue fabricView on Behance ↗

DigitalPath

Brand identity

Client words

What clients say.

All reviews on Upwork

Mohamed was fantastic to work with from start to finish. He communicated clearly, listened carefully to my vision, and was always open to feedback.

A
AbielasshAustralia · Upwork

Mohamed is very good with designs and brand identity. I will always work with him again.

G
GeofferyUnited Kingdom · Upwork

It was a great experience working with Yassine. Highly professional, responsive, and delivered a high-quality work on time.

W
WalaaSaudi Arabia · Upwork

The collaboration with Mohamed was excellent throughout the entire design process. He took the time to truly understand my ideas.

P
PhilipSwitzerland · Upwork

Yassine did a fantastic job with this project. Communicated clearly. Accepted feedback and finished strong. Will definitely use again.

J
JeffUnited States · Upwork

01 / 05

Services

What I do.

Brand identity

Logo, color system, typography and guidelines, designed as one coherent system.

Logo designVisual identityBrand guidelines

Applied design

Your identity carried onto everything it touches, on paper and on screen.

PackagingPrintBusiness cardsFlyersSocial media

AI-assisted social sets

Concepts generated in Adobe Firefly, retouched in Photoshop and finished as vector in Illustrator. Faster turnaround, still on-brand.

FireflyPhotoshopIllustrator
Construction
Every mark drawn from scratch as true vector on a grid. No stock icons, templates or auto-trace. Tested at small sizes and on dark backgrounds.
Variations
Horizontal, stacked, one-color, white, black, transparent.
Files
AI · EPS · SVG · PDF · PNG · JPG

About

A bit about me.

Portrait of Mohamed Yassine Touati

I'm Mohamed Yassine Touati. For three years I've built complete brand systems, from the first sketch to the final file package.

I work remotely with startups, agencies and founders across industries. I'm Adobe-certified in AI for creative work and use it where it speeds things up, never in place of the craft.

Based in
Tunis, Tunisia (UTC+1)
Tools
Illustrator, Photoshop, InDesign, Firefly, Figma, Canva
Languages
Arabic (native), English (fluent), French (conversational), Spanish (basic)

Experience

Where I've worked.

  1. Brand Identity DesignerTop Rated

    Upwork · Freelance, remote

    End-to-end identities with full variation packs, at a 100% Job Success Score.

  2. Brand Identity & Graphic Designer

    NUMBRA Agency · Remote

    Brand identities and social assets for clients across industries.

  3. Graphic Designer

    DigitalPath · Remote

    Led complete brand identities from concept to final execution.

  4. Visual Identity Designer

    SafeOn · Tunisia

    Full identity plus print: business cards, flyers, stickers, packaging.

  5. Visual Identity Design Intern

    SeekMake · Tunisia

    Redesigned the full identity and delivered its brand guidelines.

  6. Graphic Designer & Social Media Manager

    Easy Ways · Tunisia

    Social strategy that lifted post reach by 50% and brought in 25% more clients.

Certifications · Adobe on Coursera, 2026

  • Create and Enhance Visuals With AI6-course specialization
  • Generative AI Content Creation
  • Design Fundamentals with AI
  • Graphic Design
  • Design Foundations in Adobe Illustrator

Principles

Lines I don't cross.

  • No AI faces or characters.Real craft, illustration, photography and type instead.
  • No alcohol brands.I don't take alcohol brands or campaigns.
  • No women's bodies to sell.The work sells through concept, color and typography.

Contact

Have a brand to build?

Tell me about your project. I reply within 2 hours on working days.

[email protected]

Call or WhatsApp: +216 25 301 014

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